Growing an Artist’s Audience Through Consistent Storytelling
An artist sought our help to grow their social media following and increase engagement. While their art was admired by those who discovered it, the client struggled to build a strong online presence and establish a deeper connection with potential clients.
Problem
The artist’s social media approach lacked consistency and personal insight, which:
Limited audience engagement and growth.
Failed to showcase the unique creative process behind their work.
Missed opportunities to build trust and connection with potential clients.
Objective
Develop a strategy to:
Increase the artist’s social media following by fostering stronger audience connections.
Boost commission requests by showcasing the artist’s process and personality.
Strategy
Daily BTS Content Creation:
Developed a strategy to post three Instagram story slides daily, focusing on:
Behind-the-scenes (BTS) glimpses into the artist’s creative process, including sketches, working sessions, and workspace setups.
Personal anecdotes about the inspiration behind their work.
Updates on commissions and works in progress to generate anticipation.
Engaging Storytelling:
Incorporated interactive elements such as polls, question boxes, and countdowns to foster audience participation.
Shared time-lapse videos and “mini-tutorials” to highlight techniques and encourage followers to appreciate the craft.
Consistency and Brand Building:
Maintained a consistent posting schedule to keep the audience engaged and returning daily.
Ensured visual and narrative cohesion by using branded colors, fonts, and a conversational tone.
Audience-Centric Approach:
Responded to direct messages and comments promptly to nurture the growing community.
Reposted audience shares of commissioned pieces, creating a sense of inclusion and collaboration.
Results
Follower Growth: The artist gained 1,000 new followers in three months, a significant increase driven by daily engagement and shareable content.
Increased Engagement: Instagram story views and interactions rose by 65%.
Commission Requests: Commission inquiries increased during the three-month period, attributed to the connection between the artist and their audience.
Stronger Community: Followers expressed appreciation for the artist’s authenticity and openness, often sharing positive feedback about the BTS content.
This case study underscores the power of consistent storytelling for those looking to grow their online presence. By sharing daily insights into their creative process, the artist not only built a stronger connection with their audience but also transformed their social media platform into a powerful tool for driving commissions and fostering a loyal community.