The Rowing Association was formed in 2020 in response to Stanford University's decision to cut their Lightweight Women's and Men's rowing teams. Their formation was integral to the Univerity's decision to reinstate the teams in 2021. TRA was granted nonprofit status in 2022 and has since launched a membership program that focuses on securing the legacy of rowing at Stanford through a financial framework and by nurturing an inclusive and thriving rowing community.
The Rowing Association was JensynTheory’s first official client and is an excellent example of what our Full Service Marketing Packages can do for you.