Driving Success: A Website Transformation for a Car Dealership
When a car dealership approached us for help with their website, they had a common problem: their site wasn’t converting visitors into leads or generating e-commerce sales. Over the course of a comprehensive website consultation, we collaborated with their in-house developers to revamp the site’s user experience, enhance SEO, and optimize their online store. The result? A significant boost in both lead generation and online sales.
Problem
The dealership’s existing website faced several hurdles:
Visitors struggled to navigate the site, especially when searching for vehicles or services.
The website wasn’t optimized for search engines, leading to low visibility in local and competitive searches.
Their online store for add-on products lacked functionality and appeal, resulting in poor sales.
Strategy
To transform the dealership’s website into a powerful tool for lead generation, search visibility, and e-commerce success. Here’s how we tackled the challenge:
Streamlining the User Experience:
Collaborated with the dealership’s in-house developers to implement a more intuitive vehicle search function.
Simplified navigation with a clear menu structure, making it easier for users to find key pages like inventory, financing, and service options.
Optimized mobile responsiveness to ensure seamless browsing across devices.
Boosting SEO:
Conducted keyword research to identify high-value, location-specific terms for the dealership’s target market.
Launched a blog section to drive organic traffic. Our team wrote engaging, SEO-optimized blog posts on topics like “Top Tips for Maintaining Your Vehicle” and “How to Choose the Right Car for Your Family.”
Optimized meta descriptions, title tags, and image alt text throughout the site.
Revamping the Online Store:
Analyzed the existing e-commerce platform and identified usability issues, including unclear product categories and a lengthy checkout process.
Worked with the developers to establish a streamlined storefront with a cleaner design and improved functionality.
Suggested bundling options and upsell features to increase average cart value.
Added customer reviews to build trust and credibility.
Results
Lead Generation: The streamlined user experience resulted in a 32% increase in website inquiries and contact form submissions within three months.
SEO Performance: Organic search traffic grew by 47%, with the dealership ranking on the first page of Google for several key terms.
E-commerce Growth: Online store sales tripled, with a 23% higher average order value due to the addition of upsell features and improved product visibility.
User Engagement: Blog content generated a 27% increase in time spent on site, encouraging visitors to explore more pages.
What They Said
“Our website was outdated and wasn’t generating leads the way we needed. Jensyn didn’t just give it a facelift- she completely reworked the user experience, improved our search rankings, and set up a blog to help with SEO. She even worked with our in-house developers to establish new processes moving forward. The difference in traffic and conversions has been night and day.”
This project demonstrated the power of a cohesive strategy combining user experience improvements, SEO best practices, and e-commerce optimization. By partnering with the dealership’s in-house team, we created a website that looked great and delivered real business results.